AMPLIFY THE COUNTRY IN YOU!

We’re not just sippin’ bourbon. We’re building a front-row community of storytellers, tastemakers, and diehards who live for the good stuff — and we want you on our side of the velvet rope.

What’s In It For Me?
When you’re part of the crew, you’re family — and family gets 
the good stuff: 

• Free ROW 94 merch to wear, share, and show off. 
• Exclusive events you can’t buy your way into. 
• Bragging rights as an official ROW 94 insider. 
• Chances to get up close and personal with Dierks. 
• And more surprises we’ll pour your way.

Who We’re Lookin’ For
We’ve got our eyes peeled for: 

• Bourbon fans who know a good pour when they taste it. 
• Up-and-coming influencers who know how to turn heads online. 
• Country music fans who can sing along to every Dierks Bentley song without missing a beat. 

What You’ll Do
We’re not askin’ to be your 9-to-5. Just bring your passion to your social media channels and become part of the hottest bourbon brand in the country. 

How to Apply
Fill out the application below and tell us why you belong
backstage with us.
 

We’ll review every application and handpick the Ambassadors who best embody the spirit of ROW 94. Not everyone will make the cut — but those who do? You’ll be part of something legendary.